Hey there! 👋
I'm Kalo, a founder and growth marketer who's spent the last decade+ helping early-stage SaaS companies scale without burning through cash. After a brief, soul-crushing stint at a fancy London marketing agency, I decided the corporate path wasn't for me and jumped into building my own startups.
That path led me to co-found and successfully exit Encharge – a marketing automation platform that we bootstrapped to $400,000 ARR and $2 million in all-time revenue. We achieved this with zero funding in one of the most cutthroat software categories out there. On top of that, I had less than $1,000 in my bank account and no job.
The Encore is the space where I share my journey to building a successful SaaS startup again.
Why subscribe?
I’ll share all of the behind-the-scenes of building this business: the ugly, the beautiful, and the hard. You will find the exact strategies and tactics I use to validate (or invalidate) startup ideas, how I build my network, and how I find and work with a co-founder. I’ll share extra commentaries and playbooks. If you enjoy it, please subscribe and share.
Yours,
Kalo
Follow me:
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