Weeks 12-16: Sensorhub is Almost Ready
There’s not much to share, and at the same time, a lot has happened.
Let me explain.
Sensorhub is Almost Ready
We’ve been heads-down building Sensorhub (previously called Subsignal, more on the rebrand in a sec).
The tool started as a Reddit-only social monitoring MVP. Now it works across LinkedIn and X too. We’ve essentially 3x’d the platform coverage.
We also redesigned the entire interface. The original version had this... let’s call it “vibe code aesthetic.” You know the look when something works but screams “a developer made this in a weekend.” We’ve moved to something more professional that doesn’t make you question whether your credit card info is safe. Super pumped to show you the full version soon.
The marketing site is done: sensorhub.ai. You can’t sign up yet, but you can see where we’re headed. Official launch is the week starting January 19th.
Why Sensorhub instead of Subsignal? A competitor launched with the same name. That’s the space right now. Тhere are 2-3 new vibe-coded tools launching every week in social listening/AEO. It’s wild. That’s also partly why we pushed for the redesign. When everyone’s shipping MVPs that look like MVPs, looking professional becomes a differentiator.
The SEO Ebook That Went Viral
On the SaaSrank side, something actually clicked.
I wrote an ebook on SaaS SEO, basically a distillation of everything I learned scaling Encharge to $2M through organic. Published it on LinkedIn, expecting the usual engagement.
It went semi-viral. Almost 600 email subscribers from a single piece of content.
They’re SEO and marketing folks at SaaS companies, exactly who I want to launch Sensorhub to. Keeping it all in the same ecosystem.
Sales: The Lesson I Keep Re-Learning
Got 12 inbound calls for the SEO service from SaaSrank. Still haven’t converted anyone.
Part of it was timing. December is the “let’s catch up in Q1” month. Everyone’s either on vacation or pretending to be.
But part of it was a rookie mistake I keep making: not scheduling the follow-up call on the spot. I’d end calls with “I’ll send you more info” instead of pulling up the calendar right there. Classic rookie mistake.
Some of these leads look promising, though. We’ll see what Q1 brings.
New Mentorships Starting
I also have a couple of new SaaS mentorships kicking off this month through kalo.me/mentorship. Always energizing to work with founders who are a few steps behind where I was with Encharge. You remember all the mistakes more vividly when you see someone about to make them.
January Goals
Launch Sensorhub officially — Week of January 19th.
Close first SaaSrank client — I have the leads from December. Time to convert.
Simple list. Execution is the hard part.