Weeks 10-11: Launching 2 Businesses
I’ve been silent here for a reason. I’m launching 2 new businesses before the end of 2025.
Will keep this super short, as I’m feeling exhausted from this week’s work.
First, we launched an MVP of the idea that I shared in my previous post.
Subsignal is live, and we have our first users testing it.
What It Does
Subsignal is a social listening tool that does deep analysis of your business (ICP, UVP, competitors, positioning) and finds relevant conversations where you can get mentions and citations.
Currently Reddit-only. LinkedIn is next.
The difference from tools like Brand24 or Mention: we’re not doing enterprise brand monitoring across thousands of mentions. We find the conversations where your product can genuinely help someone. Then we help you engage while the discussion is still active.
This ties directly into AEO (Answer Engine Optimization). With AI search growing, you need to show up where LLMs pull context: Reddit threads, LinkedIn posts, review sites.
85% of brand discovery on LLMs comes from third-party sources.
Subsignal helps you get there.
If you want a walkthrough or have some feedback, do not be shy: hey@kalo.me
In Parallel: SaaSrank
I also launched my SEO services business, SaaSrank.
Announced it with an ebook on LinkedIn: ”How I Built and Sold a $2M SaaS With SEO”
Took longer than expected to write this beast, as it’s 9,300 words long.
The post has generated:
1,000+ comments
800+ new LinkedIn followers.
20K impressions+
and 200+ email subscribers.
2 lead demo calls for the service
Those subscribers are SEO/AEO people. In theory, perfect audience to launch Subsignal to when we’re ready. In practice, I’m not sure how many of them are qualified, buying-capable leads. So at this stage, it’s more of a psychological boost and potentially vanity numbers. But I’d take that over crickets and 0 results.
I sent the eBook to the first ~100 people manually (huge pain in the butt), then automated the process with LeadShark – a great little tool that gets the job done and automates the whole lead magnet engagement process on LinkedIn.
Why 2 Businesses?
Both businesses are in the same ecosystem – SEO/AEO. SaaSrank generates revenue while I build. Subsignal scratches the product itch. Knowledge transfers between both. Client conversations inform product decisions.
What’s Next
Flesh out the MVP based on user feedback. Then start promoting more aggressively.
The journey continues!
Have a great weekend,
Kalo
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